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This assignment places you in the position of PR practitioners for a company or organization dealing with a chosen crisis situation. Your job is to
This assignment places you in the position of PR practitioners for a company or organization dealing with a chosen crisis situation. Your job is to outline how the company should handle the crisis in the best possible way. Project Requirements: 1. Begin by reviewing the feedback that you received back on your Crisis Scenario during Week 6. 2. Provide a summary of the crisis scenario. 3. Create a public relations plan that deals with the crisis issue. The plan must handle the media inquiries, both local and national. It must assure customers of the product's reliability and alert stockholders and employees of the company's sincere intentions to correct the problem. 4. Consider the following questions in your public relations plan: 1. What role with the CEO play in your plan? 2. What will your message to the public be? 3. How will your plan address the families affected by the incident? 4. How do you win back the confidence of your consumers? Your PowerPoint should be designed well with clear audio provided on each individual slide. The PowerPoint should include visual elements such as pictures, colors or background designs on each slide
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