This assignment requires students to analyze a case related to the technological changes introduced by businesses. Required Materials Wilcox, R . T . & Yemen,

This assignment requires students to analyze a case related to the technological changes introduced by businesses.

Required Materials

Wilcox, R$.$ T$.$ & Yemen, G$.(\mathrm{2021}).\mathrm{66}\backslash$deg North: Made for Life. Harvard Business School Publishing.

Instructions

$\mathrm{�}$ Review readings from unit $\mathrm{8.}$

$\mathrm{�}$ Thoroughly read the case. It is recommended that you read $2-3$ times.

$\mathrm{�}$ Prepare a $5-$page report $(\mathrm{12}-$point font, double spaced not including the title page or reference page$),$ incorporating a minimum of five sources, with a minimum of two of the five sources academic, considering the following guiding questions:

o With a footprint in several markets and a solid array of products, would a costly attempt to gain greater visibility in the US market make sense?

o How should $\mathrm{66}\backslash$deg North evaluate fit with the US market? If $\mathrm{66}\backslash$deg North pursued entry into the US market, how should they do it$?$

o What other countries might be a good fit for $\mathrm{66}\backslash$deg North?

o Would you recommend pursuing market entry into other countries instead of the U$.$S$.?$ If so$,$ which countries and what do you need to consider to successfully expand into your recommended countries?

Evaluation

Individual Case Report #$4$ will be marked in its entirety out of $\mathrm{100.}$ The following rubric indicates the criteria students are to adhere to$,$ and their relative weights to the assignment overall.

ACTIVITY$/$COMPETENCIES DEMONSTRATED $\%$ of Final Grade

$\mathrm{1.}$ Content $(\mathrm{60}\%)$ 

a$.$ Described the background of the company $($Note: This section should set the context for the analysis$)/\mathrm{10}$

b$.$ Clearly stated the problem faced by $\mathrm{66}\backslash$deg North and its leadership $($Note: What specifically is the decision to be made within the context of the case? Ensure you specifically differentiate between the problem and its symptoms.$)/\mathrm{10}$

c$.$ Demonstrated a thorough analysis supported by academic as well as other sources $($Note: The analysis should be in response to the posed case questions and should incorporate assigned readings, the case and external sources.$)/\mathrm{30}$

d$.$ Presented recommendations $($action plan$)($Note: Ensure your recommendations are supported by evidence from readings and research$)./\mathrm{10}$

$\mathrm{2.}$ Research and Information Literacy $(\mathrm{20}\%)$ 

a$.$ Quality and relevance of research sources used $($Including use of relevant facts from the case, course material, additional readings, etc.$)/\mathrm{10}$

b$.$ APA Formatting, references and accurate use of in$-$text citation $($title$,$ headings, and references$)/\mathrm{10}$

$\mathrm{3.}$ Style and Mechanics $(\mathrm{20}\%)$ 

a$.$ Effective use of language $\mathrm{â??}$ spelling$/$grammar$,$ sentence$/$paragraph structure, etc. $/\mathrm{10}$

b$.$ Overall readability, report structure, including strength of introduction and conclusion $/\mathrm{10}$

Total $/\mathrm{100}$