Micro Issues 1. Both versions of the GoldieBlox ?? Girls ? video are widely available on the internet. How does the message in the advertisement

Micro Issues

$\mathrm{1.}$ Both versions of the GoldieBlox $\mathrm{â??}$Girls$\mathrm{â?}$ video are widely available

on the internet. How does the message in the advertisement change

without the inclusion of the Beastie Boys song?

$\mathrm{2.}$ Compare and contrast the $\mathrm{â??}$Girls$\mathrm{â?}$ advertisement with more

traditional $\mathrm{â??}$girls$\mathrm{â??}$ toys$\mathrm{â?}$ advertising such as commercials for

Barbie dolls.

Midrange Issues

$\mathrm{1.}$ Do companies claiming to take on social issues have more

responsibility for transparency to their customers than companies

that do not make such claims?

$\mathrm{2.}$ What are the ethical responsibilities of media outlets reporting this

case? Should they show the original commercial that includes the

Beastie Boys song?

Informing a Just Society $\mathrm{313}$

$\mathrm{3.}$ Critique the final statement of Sterling above. Does the fact that

girls are invited to design mitigate the fact that the project being

designed deals in stereotypes?

$\mathrm{4.}$ GoldieBlox is a privately held company. Would any of your answers

change if this company had stockholders? If so$,$ in what way?

Macro Issues

$\mathrm{1.}$ Can a company such as GoldieBlox $\mathrm{â??}$disrupt the pink aisle in toy

stores$\mathrm{�}$ and still use pink as a primary color in its toys?

$\mathrm{2.}$ Where should companies draw the line between advertising and

activism?

$\mathrm{3.}$ Do the creators of the GoldieBlox ads have an obligation to follow

the wishes of the Beastie Boys on the use of their music? What

about filmmakers?

$\mathrm{4.}$ What are the responsibilities of consumers when they make

decisions to purchase such products? Is it reasonable to expect the

average consumer to be aware of the desires of the Beastie Boys

with regard to how their music would be used?