Question
This assignment requires you to write a critique of the persuasive impact of a virtual agent by considering what it would take for a virtual
This assignment requires you to write a critique of the persuasive impact of a virtual agent by considering what it would take for a virtual agent to be believable, trustworthy, and convincing. Look at a website that has a virtual assistant, e.g. Anna at Ikea.com (Links to an external site.)Links to an external site., Jenn at Alaskaair.com (Links to an external site.)Links to an external site., and answer the following: What does the virtual agent do? What type of agent is it? What kind of personality does it have? What kinds of behavior does it exhibit? What are its facial expressions like? What is its appearance like? Is it realistic or cartoon-like? How does it communicate with the user (text or speech)? Is the agent helpful in guiding the user towards making a purchase or finding out something? What gender is it? Do you think this makes a difference? Would you trust the agent to the extent that you would be happy to buy a product from it or follow its guidance? If not, why not?
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