This assignment will give you a head start for your Week 6 - Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a "mentor company" that you will refer to throughout this course.

In your paper,

• Identify a large company to be your mentor company in order to analyze and formulate its global marketing strategy.
  • The company cannot be any of the following: McDonald's, Coca-Cola, Walmart, Starbucks, or Pepsi.

Under an Environmental Analysis heading,

• Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
  • economic
  • trade
  • social and cultural
  • political, legal, and regulatory

Under a General Strategy heading,

• Choose the appropriate option:
  • (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
    • Latin America
    • Middle East
    • Africa
  • (2) Identify if your company has already expanded into the country you select in the regions listed above.
    • Examine their global marketing strategy in that area.
    • Formulate your own successful strategy.
  • Explain your rationale for selecting the country in one of those regions.
    • Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
      • demographic
      • economic
      • trade
      • social factors
      • cultural factors
      • legal factors
      • political factors