This assignment will help you think like one of your favorite companies and will also encourage participation and the sharing of opinions from your peers.

Part 1 - Find an advertisement targeted to you. (8 marks total)

This can be a video or print advertisement that attracts your attention for whichever reason.

If your advertisement is in another language, please make sure you include the English translation so that I may grade you fairly.You will be graded on the quality of your responses, including how you demonstrate and apply your knowledge of course theory to this real-life situation.

Send the advertisement/link and answer the following 8 questions

(1 mark each):

1.Describe the advertisement.

2.What is the main message?

3.What is the marketing objective?

4.What is the marketing communications objective?

5.What are the demographic, geographic and psychographic clues that this is targeted to you?

6.How are they positioning their brand in the customer's mind (you)!For example, expensive or cheap? Professional or for beginners? Stylish or casual?etc.Explain why for each, giving examples from the advertisement.

7.What is the appeal(s) used in the commercial?

8.Do you think this commercial is effective?Explain what or why not.Is there anything you would change?