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This case deals with, among other issues, pricing decisions faced by AnswerDash. What does your group believe are the pros and cons of various pricing
This case deals with, among other issues, pricing decisions faced by AnswerDash. What does your group believe are the pros and cons of various pricing options being considered (see page 12 in the case for some of the pricing structure options being considered). You are encouraged to develop more options that you feel may be useful to AnswerDash. Some examples of options being considered by AnswerDash include (a) quantity discounts, (b) number of price levels, (c) when would billing take place, etc. How could the concept of Customer Lifetime Value be useful in determining price levels for AnswerDash
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