This case study deals with the local Sundance Books and Music and their promotion of the bestselling novel Nudge: The Final Edition by Nobel Prize-winning economist Richard Thaler and legal scholar Cass Sunstein. Sundance is interested in how they can use their existing customer data to be more efficient and effective in the use of their marketing resources by targeting those customers who will be most likely to purchase the book. For this assignment, you are required to run a logistic regression model, complete an RFM analysis using both independent and sequential sort, and complete a profitability and ROMI calculator to determine the best approach for Sundance to undertake. NB:(This is a Marketing course)