This case study focuses on a manufacturing company specializing in designing and producing home windows. The organization comprises 500 employees spread across various departments, including marketing, customer service, product development, sales, and manufacturing. As the company recognizes the increasing impact of Artificial Intelligence (AI) on Marketing, Customer Service, and Product Development, a task force is being established to study and harness AI's potential in these areas. However, significant challenges lie ahead in integrating the marketing, customer service, and product development groups to work together effectively.

Company Overview: The manufacturing company boasts a strong presence in the US and Canada. With $125 million in sales, it demonstrates steady growth and success in its industry. The company employs a diverse workforce, with five employees in marketing, 10 in customer service, 15 in product development, 25 in sales, and a significant portion (250) dedicated to manufacturing operations.

Challenges:

1. Siloed Mindsets: The marketing department aims to develop innovative marketing campaigns that generate substantial social media buzz, often requiring significant financial investments. Their focus lies in creating excitement and demand for the products. However, this approach can conflict with the realistic expectations set by customer service and the actual capabilities of the products developed.
2. Customer Expectations vs. Product Reality: Customer service personnel strive to ensure customer satisfaction and adherence to marketing claims. They become frustrated when customers complain that the products do not precisely match the claims made in marketing materials. This misalignment highlights a need for better collaboration between marketing and customer service to set accurate expectations.
3. Creative vs. Technical Perspectives: The product development team is a blend of engineers and creative individuals with diverging views on what constitutes the ideal product. Engineers prioritize the latest technology and functionality, while the creative team focuses on aesthetics and appealing design. This internal disagreement impedes the timely and efficient development of new products.

explain the strategy and team habits your task force recommends so that the team has the appropriate priorities and coordination for a successful team.