This case study regards services, how specifically they are different from products, and how to apply great customer service using the Service Gaps Model. In written assignment please answer the following questions to exhibit our knowledge services:

1.What are the 4 characteristics of service? Identify and thoroughly explain each. Make sure you define the 4 terms: heterogeneous, perishable, inseparable, intangible.

2.According to the Service Gaps Model, what are the 4 main ways a gap occurs? Identify, name, and thoroughly explain each gap. Provide 2 examples for each gap to support your definition.

3.Describe a time you had terrible service. Which of the 4 gaps occurred to impact the service? How do you know? How can this gap be closed? Identify at least 2 ways the organization can do so that are specific to the gap.