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This data is from Hulu, the online video-on-demand service. We observe 9871 users over four months. We aim to see what makes them use Hulu

This data is from Hulu, the online video-on-demand service. We observe 9871 users over four months. We aim to see what makes them use Hulu more and how they respond to advertising. We have more than 330,000 observations. Each observation (= each row) corresponds to a TV series episode being watched. For each observation, we know: - who is watching (User_ID)

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