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This definition, . ... encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities, as well

This definition, ". ... encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities, as well as coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers... " describes: select one: O a. marketing channel management O b. distribution channel management O c. supply chain management O d. product management

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