This discussion integratestwo ideas in businessand marketing; sustainability- we talk about sustainability in 2 ways - both are green - in one sense we talk about sustaining competitive advantage for financial growth - and in another we talk about sustainability in terms of saving the planet -watch the videos belowand go to Patagoniahttps://www.patagonia.com/home/...

(Links to an external site.)

.

What do you think-can a brand be truly sustainable byin terms of revenue goals and in protecting the environment?

Competitive Advantage and Marketing Strategies

https://www.youtube.com/watch?v=zCRKvDyyHmI