Question
This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It's time for a marketing audit! The Health Care
This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing?
It's time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask?
- Market and market segments
- The organization
- Competitors
- Products and services
- Price
- Promotion
- Channels of distribution
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
