This document is an authorized copy for the personal use of Mr./Mrs. Mariana Almeida, 2021-04-06 UBIESE Business School University of Navarra Arlanzones National Park Eduard Calvo P-1167-E April 2018 Arlanzones National Park is a very beautiful natural reserve that attracts a large number of visitors, especially in high season - from February to May. Water is high during these months, making it the best time to observe wildlife in the park. The park offers diverse points of interest (see Exhibit 1): natural beauty, such as that found in the White Grotto, competes with the possibility of rafting down the El Lento Rapids or visiting natural reserves, such as the Madera Woods or the Bird Sanctuary. Such variety attracts visitors of very different profiles, from sports enthusiasts to groups of retirees, ornithologists, and school field trips. The park management is concerned about the impact that the growing number of visitors might have on the location's flora and fauna. To address this issue, they canceled individual entries to the park and created group packages that offer timed visits to preestablished areas in a specific order. Additionally, they expect these new packages to lead to higher levels of satisfaction among visitors who, in the past, were sometimes unsure about what to see in the park. Packages are based on one-day routes that begin and end at the park hotel and are aimed at different types of visitors. Exhibit 2 presents a list of the routes available, the amount of time spent at each location, and their path code. Although groups may vary in size, the time spent at each location does not. Groups are accompanied by a guide who attends to all the visitors and keeps track of the amount of time spent at each location in order to complete the planned route in one day. Groups have lunch (packed in picnic bags) at one of the stops along the route. Transport time depends on the distance between locations (see Exhibit 3) and the chosen means of transportation. Groups can tour the park either on foot (4 km/h) or in off-road vehicles (10 km/h). Unless otherwise noted, off-road vehicles are used for round-trip routes between O and E, and O and A. To protect the environment, there is a limit on the number of groups that can be in the same location at the same time. Therefore, a minimum distance must be maintained between groups. The maximum number of groups that can be in each location simultaneously is as follows: A (on the lake), 3; B, 4; C, 2; D, 2; E, 10; F, 2; G, 5; H, 2; 1, 5. This case was prepared by Professor Eduard Calvo, based on the case by the same name prepared by Professor Josep Riverola. April 2018. IESE cases are designed to promote class discussion rather than to illustrate effective or ineffective management of a given situation. Copyright 2018 IESE. This translation copyright 2018 IESE. To order copies contact IESE Publishing via www.iesepublishing.com. Alternatively, write to publishing@iese.edu or call +34 932 536 558. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of IESE. Last edited: 31/1/20 This document is an authorized copy for the personal use of Mr./Mrs. Mariana Almeida, 2021-04-06 2 IESE Business School-University of Navarra P-1167-E Preparation Questions Arlanzones National Park For the questions below, think about averages and continuous operation. Don't worry about daily variation and assume that the park operates 24 hours per day. a) Identify items, activities and resources. b) For each package type: How many groups could the park process per day if they only sold this type of package? What is the bottleneck for each type of package? Are the packages well designed? If the sales mix is 50% sporting packages and 50% full packages: How many groups can the park process per day? What is the bottleneck? d) If the sales mix is 20% for each type of package: How many groups can the park process per day? What is the bottleneck? e) What would you do to improve park operations? Legal cop if side note This document is an authorized copy for the personal use of Mr./Mrs. Mariana Almeida, 2021-04-06 Arlanzones National Park Exhibit 1 Arlanzones National Park Madera Woods Bird Sanctuary Merdansa Stream El Lento Rapids P-1167-E Master Falls St Pontius Hermitage White Grotto Nightingale Lake Route A Park Management and Hotel Parking lot Source: Prepared by the authors. Exhibit 2 Package Types Package Sporting Fishing A-F-I Boat tour across the Nightingale Lake Visit to Master Falls Rafting down El Lento Rapids Boat tour across the Nightingale Lake Visit to Master Falls gal copy de nove Code Duration A F D A F Fishing Area | Nature A-B-C Hike around the Nightingale Lake Tour across the Madera Woods Bird Sanctuary A B 8 C Boat tour across the Nightingale Lake A F Visit to Master Falls Tour across the Madera Woods B Full A-F-B-C-D-H C Bird Sanctuary Rafting down El Lento Rapids D Visit to the White Grotto H Relax E-G-H Visit to St. Pontius hermitage in off-road vehicle Visit to Deer Haven E G Visit to the White Grotto H 6242201022-3227152 Source: Prepared by the authors. IESE Business School-University of Navarra 3 This document is an authorized copy for the personal use of Mr./Mrs. Mariana Almeida, 2021-04-06 P-1167-E Exhibit 3 Park Schematic Source: Prepared by the authors. 0.5 km 2.5 km 0.6 km 1.5 km 0.5 km 0.6 km 1.5 km E Legal cop if side not You G 1.8 km 0.7 km D 4 IESE Business School-Universi ersity of Navarra Arlanzones National Park