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This element of the promotional mix accounts for the largest percentage of overall promotional spending by marketers. Group of answer choices personal selling public relations
This element of the promotional mix accounts for the largest percentage of overall promotional spending by marketers.
Group of answer choices
personal selling
public relations
advertising
sales promotion
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
