1. This essay is intended to be an opportunity for you to develop your ability to identify, synthesize, and critique information you were assigned to read this week. You are also expected to effectively utilize the mechanics of writing to clearly convey your thoughts.

Imagine you are a consultant to firms that develop new products.Effie Iron Machine(Links to an external site.)

is a new brand that wants to target the reference market to which you belong.(Links to an external site.)

explain the type of innovation of this brand and, from the target market's perspective, analyze the potential obstacles -diffusion inhibitors- to the rapid acceptance of this product in the marketplace. Also, provide some strategies to increase the success of this brand.

Use the rubric to make sure your essay meets all the criteria to earn full credit on this assignment.