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This exercise aims to provide you with an experience in defining the quality of a service system. Often, the first challenge for an engineer is

This exercise aims to provide you with an experience in defining the quality of a service system. Often, the
first challenge for an engineer is to identify descriptors or dimensions that must be examined to determine the
quality of the product or service being produced or offered. In this exercise, the student is required to select
a local Dubai-based service environment to perform the task because it is often more challenging to identify
quality dimensions in a service environment than in a physical product environment. You can choose any one
of the systems listed below:
RIT cafeteria/library/university or any other RIT service system
A UAE-based internet service provider
A Dubai-based hair salon
A UAE-based airline company
A local mobile application
A Dubai-based commercial bank
A Dubai-based Dental Clinic/healthcare facility
a) Discuss Garvins eight quality dimensions (with the help of examples) for the selected service system
and summarize your overall understanding of the quality concept. Be specific to the local service
environment and provide citations where required.
b) Identify the quality costs associated with the chosen service system and discuss them within the
context of the selected service environment.

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