This exercise is designed to get students to think in terms of segmentation variables discussed in the chapter. For example, what demographic, geographic, psychographic, or family life cycle variables could have been used to segment the market for baby food? Lifestyle segmentation variables could include: 1. Consumers who want nothing but all-natural ingredients 2. Upscale consumers who want gourmet baby food 3. Time-conscious consumers who need instant or quick meals for their babies The following list includes variables or characteristics that could be used to segment markets for specific products. Answers may include age, climate, gender, city size, lifestyle, occupation, income, education, business vs. tourism, family life cycle, ethnicity, job, and social class. Some of the questions may include more than one answer but give me just one answer per question. Question 1. _ income_Recreational vehicles (RVs), 2. Baby food 3. Rolls Royce automobiles 4. Snow tires 5. Hotel rooms 6. Magazines 7. Soft drinks 8. Movies 9. Shoes 1 Bicycles 0. Air passenger service 1 Cameras 1 Swimsuits 3. Restaurants 4. 1 Snowboards