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This exercise will give you some practice in determining the ideal degree of market exposure for a company. Read each case carefully and then indicate:

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This exercise will give you some practice in determining the ideal degree of market exposure for a company. Read each case carefully and then indicate: a) the product class which is involved, b) the degree of market exposure (intensive, selective, or exclusive) which you think would C) be ideal, and explain why you think the indicated degree of market exposure would be ideal. State any assumptions that you have made for the discrepancies and separations. Hart Dinettes, Inc. manufactures a wide line of kitchen dinette sets (dinner room furniture, table tops plus cutlery set up) for sale throughout the United States. The products are distributed through retail outlets. Retailers (e.g., Macy's) are supposed to stock a large assortment of dinette sets, along with a large inventory of replacement parts. The tables and chairs are usually shipped to the retailers unassembled. According to a recent cost study, 30 percent of Hart's retailers account for about 80 percent of the company's sales. Product class (convenience, shopping, specialty, unsought) Degree of market exposure (intensive, selective, or exclusive) Why this market exposure is ideal (focus on Discrepancies and Separations) + the above two variables

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