This field study is designed to have you apply the retailing concepts in the textbook to an actual retail business. Your task is to choose a specific store. Then answer all of the questions below for that store.

$*$It is essential that you answer all of the questions using terminology from the textbook.

Chosen Store: $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

$1.$ What utlilties are strong at this retail store?

$2.$ What is the form of ownership?

$3.$ Is the depth of their main product line high or low? Explain your answer.

$4.$ Is the breadth of their main product line high or low? Explain your answer.

$5.$ State where this store is located $($e$.$g$.$ In a mall, Downtown, Strip mall, etc. $$ See location options listed in textbook$).$ Do you think this is an ideal location for this store? Explain your answer.

$6.$ What type of image do you think this store is going after $($i$.$e$.$ Positioning$)?$ When customers think of this store what are they supposed to think?

$7.$ Think about how a planogram of the retail store would look. Do you think the layout is effective? Explain.