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This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the company s rapid
This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the companys rapid climb to prominence in the intensely competitive sports and fitness apparel industry. How much further can the company grow now? Is the push toward broader product lines to appeal to different segments for sports and fitness apparel sustainable, or will the declining growth in demand for the companys core products in North America continue to be a drag on earnings and stock price appreciation? What moves must CEO Kevin Plank make to get the company back on track? What, if any, further changes in strategy are needed at Under Armour?Before beginning this exercise, you will need to read the Under Armour case.Which of the following accurately characterize Under Armours market opportunities?Select yes for the market opportunities that are accurate and choose no for those that are not.a growing sales at the company's website, Connected FitnessClick to selectb growth in Brand House outletsClick to selectc increasing demand from emerging nations in Southeast Asia and AfricaClick to selectd opportunity to look for a partnership in developing a line of sports watchessports jewelryClick to selecte integrating backward into the manufacture of performance fabricsClick to select
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