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2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Lululemon Away Content centered on driving product innovation Inspires a traveler's lifestyle through content. Promotes a "greener" lifestyle such as eliminating . Focuses on functionality or perceived luxury of the product. plastic bags Positioning of the company as a knowledgeable and trusted Focuses on local aspect of health and wellness, source for travel tips as well as a purveyor of travel gear. New focus on menswear Social media efforts drive branding Expands deeper into new markets with 2021 Marketing strategies. Making efforts to create more omnichannel experiences. . B. For each organization, identify 2 marketing strategies that would likely have to be adapted or localized for an international market. Lululemon Away: 1 1 2 2