This is a Business Plan of a clothing store you need to create statistics about how large is the market and the income level of customers. Also you need SWOT. You need more than one objective, as well. You need firm up the paragraphs with data to support why you think this idea will work.

Business Plan (ASIAN LOOK)

The Company

Business Sector

About: Asian Look Boutique is a business idea that arises from seeing the market's need to wear an oriental style of clothing, focusing mainly on the combination of current and traditional fashion trends in Japan.

This idea is developed mainly because most of the city's clothing stores are limited to offering local and common fashion, so they do not give the market an innovative and striking style, such as oriental trends among women. 25 and 35 years.

Company History

Asian Look Boutique started its activities in 2015 for which it already has 5 years of presence and experience in the market.

From the beginning of our activities, we specialize in supplying products and equipment related to the Asian look.

Over the years we have incorporated new product lines in order to provide more customers. We have an excellent human group which is permanently trained in order to be updated on the changes and innovations in the fashion world that occur in our area.

Our main objective is to achieve permanent improvement in our activities in order to provide service that ensures timely and proper delivery with its corresponding advice, technical support and subsequent after-sales service.

Compliance with the aforementioned guidelines requires us to strictly comply with our quality assurance manual and procedures in order to achieve full satisfaction of our customers as the final goal.

It is also important to note that our services are strengthened by having a permanent stock of the main products of our commercialization.

Company Overview

Asian Look Boutique is a business idea that arises in response to the need of the consumer who demands a foreign fashion focused on the oriental style. To be the renowned store in oriental style, so that the consumer approaches us for the diversity of clothing, accessories and fashion advice of this type.

The point of this type of business is to give the customer a single place where they can get everything we need for an Asian fashion. For this reason, the inventory plans to cover clothing for both men and women; as well as a contemporary and traditional style

Company Goals and Objectives

Provide a line of oriental clothing and accessories with imported products.

Company Ownership Structure and Ownership Background

Boutique Asian Look is a sole proprietorship owned by Agatha Perez. Agatha works as a developer and manager for Boutique Asian Look. Agatha Perez has been a marketing and sales professional for 5 years. Agatha's unique cold calling, sales, budgeting, management and staffing skills will be perfect for building the customer base in a new business and leading to success.

Company Management Structure

Market research agency has been contracted to do an analysis to determine consumer demand and interest.

The area to be covered, and the one to start with, is the City of Arlington in the state of Virginia. Same region where the market study has been applied. To be even more specific, in the downtown area.

The study delivered by the agency revealed that the profile of the potential buyer is as follows:

Gender: Woman and Man

Age: 25 to 45 years old

Hours of purchase: 6 p.m. at 11 p. m.

Days of greatest interest: Tuesday and Saturday

According to the SWOT study, the main threats are in the nearby shopping malls, which represent a danger for the time they have been established.

On the other hand, the opportunities of Boutique Asian Look are in offering a fashion imported from the East, something that not even the big clothing chains in the city have, or their inventory is scarce.

Mission: Provide a line of oriental clothing and accessories with imported products.

Organizational Timeline

Organizational Timeline
		YEAR 1	YEAR 2	YEAR 3	YEAR 4	YEAR 5
Potential Customers	Growth						CAGR
Within 5 Miles over $25k	2%	284,950	288,883	292,869	296,911	337,885	4.35%
Other-Store in Area	0%	150,000	150,000	150,000	150,000	150,000	0.00%
Total	2.91%	434,950	438,883	442,869	446,911	487,885	2.91%

Company Assets

Shelves- $5,795

Counter of a store- $2,800 (2 room setup)

Decor and Furnishings - $13,000

Envision Software & Equipment - $4,000

Storage in the store - $3,500

Cash register - $300

Mannequins - $825

Fitting room - $825

Computer and internet - $2000

The Product

The Product

The boutique will offer various garments of oriental origin and style, aimed at looks from different countries such as China, Thailand, Korea and mainly Japan.

It should be noted that the fashion to be offered has no relation to the anime trend, already known. It is more about pants, blouses, shirts, jackets and mainly dresses of oriental origin.

Marketing Plan

The marketing plan focuses primarily on two questions: What clothing the consumers are looking for and how will it be given.

In order to know the preferences of the market, the market study and the consultation of a fashion expert will be taken as a reference to know with which products the first inventories will be supplied.

The Target Market

The market studies were carried out by hiring an agency specialized in doing this type of analysis.

According to studies, the main buyers are women and man between 25 and 45 years old, who show a special interest in clothing of foreign origin.

Pricing

Initial costs incorporate actions for the essential month and are valued at $ 122,700 of which the owner will infuse 31.4%. The owner's current business is archived at approximately $ 39,700, of which $ 10,700 is in mutual funds and checking accounts. A stimulus injection of $ 8,700 will generally occur before July 15, 2020.

Annual net income is projected to grow from $ 513,000 in the primary year to more than $ 600,000 by 2023, with about 10% of extraordinary customer orders. These supply figures are about three-quarters of the common for benchmarking boutiques. Net gains of around 6% are anticipated through 2022, with a reinvestment of fifty for development initiatives.

Asian Look Boutique will have a toll for items generally sold at 39% of the proceeds of the deals; We will maintain this profit margin of approximately 61% for the next five years.

Due to request for updated styles, stock rotations are anticipated by 5, exceeding the industry normal of 4.

Advertising

The other forms of marketing include disseminating the clothing store through the following methods:

Flyers: They will be distributed one week before the opening and within a radius of a maximum of 5 km from the branch. The content of the same will publicize the opening of the business.

Social networks: Through Instagram and Facebook, the opening of the business and offers for the premiere of the clothing store will be published.

Website: A web design agency will be hired to make the Boutique's official website look oriental.

Competitor Analysis

The Competitors

I believe that with our high-quality services, we hope to dominate the clothing market. There is no direct competitor of this nature within the area where we intend to locate ourselves. The closest competitor is the Arab Style, which is a Middle Eastern-style clothing but they only sell women's clothing.

Staffing (Use Team credentials and talents to describe this part)

Sales Associate: Sales associates provide administrative assistance to a company's sales department, doing everything from performing administrative tasks to helping to make a sale.

Cashier: The cashier must receive, deliver and safeguard cash, checks, money orders and other documents of value, in order to achieve the collection of income to the institution and the cancellation of payments that correspond through cash, according to the heading of each company.

Customer Service Representative: The customer service representatives are the face of business establishments, usually working in so-called call centers, in different types of stores, and in companies that provide public services. These people are in charge of attending to the concerns that customers may have about the products and services offered; however, your responsibilities may vary from one corporation to another. The core of this profession is serving the general public and existing and potential clients.

Visual Merchandiser: The visual merchandiser is the person in charge of, beyond creating an attractive showcase, transforming the entire sales space into a place with an image and an atmosphere appropriate to the values of the brand or company, while managing to do it in a pleasant way and offering an atmosphere conducive to desire.

Store Manager: The store manager is responsible for conveying and achieving the goals of an organization through its retail stores. It is the cornerstone to successfully run a store. The responsibility of making the store profitable falls on his shoulders.

Assistant Store Manager: The Assistant Store Manager will provide the Store Manager with the help he or she needs to keep the store in order, from ordering inventory and processing sales to generating cash reports and responding to customer concerns and complaints.

Inventory Control Specialist: The Inventory control specialists are of great help to the company, as they manage the resources available through data recording.