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this is a case study , for each role of the six members please provide a brief explanation on what this role member should focus
this is a case study , for each role of the six members please provide a brief explanation on what this role member should focus on. if possible please answer the 5 question questions in Annexure A
For this role play, assume that all of you are working as senior level managers in Bank AB, one of the largest Islamic banks in KSA. A couple of days before, you all have received a mail from Head of Corporate Banking, nominating you to a project team to discuss the funding proposal of Pure Beverages Incorporated (PBI), a large client of your bank. The proposal relates to PBI investing in a new project in Egypt as a part of their strategic expansion. Today, all of you are meeting to discuss and agree on the response to be given to Head of Corporate Banking. Each of you will play the role of one of the six members of the project team (you can use your real names while presenting/ interacting with your team members) and has been included in the project team to address different aspects of the proposed financing: 1. Senior Relationship Manager (you handle the PBI relationship for Bank AB ) 2. VP - Corporate Credit (for assessing/managing credit risks) 3. Deputy Head of Shariah (to address issues relating to shariah compliance) 4. VP - Project finance (on the deal structure) 5. Senior Manager - Corporate finance (looking at profitability) 6. VP - Investment Banking (for issues relating to Capital markets) The facilitator will play the role of Head of Corporate Banking and you would be making a presentation to him. Ideally, you should have 1-2 slides to present, or you can use whiteboard/chart paper to do so, but it should be a structured one. During your presentation and at the end, the facilitator will be asking questions to test your understanding and concepts. Resources The following resources are available to you all: 1. Internal note from Head of Corporate Banking to Project team (Annexure A) 2. Background of PBI (Annexure B) 3. Highlights of financials of PBI (Annexure C ) 4. Details of the project and proposed financing (Annexure D) Annexure A Internal note from Head of Corporate Banking to the Project Team CONFIDENTIAL As all of you would know, Pure Beverages Incorporated (PBI) is one of our top corporate customers - our exposure to them is more than SAR 600 million. They are setting up a new subsidiary in Egypt which would be a joint venture with Ahmed Khalil Group (AKG), reportedly a well-known group of companies in Egypt. We understand that the new subsidiary will manufacture, and market carbonated soft drinks, canned fruit juices, ice creams and frozen foods. The cost of the project is upwards of SAR 1 billion and we are working on a financing proposal to support them. In the Executive Committee (EC) meeting last week, the request of PBI was discussed briefly, and the CEO and a few members have raised some concerns about whether PBI is over leveraging them and, whether venturing into a market like Egypt for a new project is a relatively higher risk venture. While preparation of a formal proposal is still at an initial stage, I would need to get back to EC to address their initial concerns so that we can, in-principle, have a concurrence to take up the proposal for a more detailed evaluation. As you would appreciate, given the size of the proposal, and cross-border funding with significant FX outlay, we expect a long approval process through EC, the Board, including blessings from SAMA. Specifically, I would need to get your views on: 1. We are aware that PBI has been facing issues in terms of slow growth and market saturation. How have these affected their profitability and cash flow? 2. From what I know, PBI currently does not have a production capability and product expertise in ice creams and frozen foods. How are they planning to develop this and does this line of activity has synergy with their current product lines? 3. We have limited knowledge about AKG and their activities. Is their operations shariah compliant? What are their key business lines and how sound they are financially? 4. Have a look at the proposed financing structure - do the numbers look prima facie realistic? 5. What are some of the key risks that we should be aware of? And could be possible mitigants? I will call for a meeting next week to discuss this further. PBI started off in 1983 and was founded by two brothers Waleed and Abdullah Al Jabr. Initially, they had a single production facility for bottled fruit juices which was their own brand. Their reputation spread by word of mouth as more consumers tried their products and they have not looked back since. By late 1990s, they were among the biggest players in the KSA beverages industry. PBI currently has three product lines: 1. Carbonated soft beverages, where they are a licensed franchisee of an US multinational beverage company. They have six bottling plants across KSA and a large warehousing, transport, and distribution network to ensure that these reach the end consumers. As of now, this constitutes close to 60% of their revenues. 2. Canned and bottled fruit juices - their original business, in which they are a market leader. This gives around 35% of their revenues. 3. Health/Action drinks - This is a relatively new line of business for PBI, which they started around 4 years back. The products in this line are aimed at consumers who are keen on sports, fitness exercise, and outdoor activities. This line makes up for the balance 5% of their revenue. Over the last 3 years, PBI has been witnessing slow growth in revenues and being already a market leader in two out of their three product lines, the company is struggling to increase market share further. They hired a large US consulting firm to help with their strategy and one of the recommendations were to look for geographical expansion and the proposed venture in Egypt is a step in that direction. Annexure C Financial Highlights of PBI (1 EGP =0.12 SAR approximately) - The total Project cost is expected to be EGP 9.6 billion and estimated time for completion is 3.5 years and expected time to reach 100% production capacity is 5.2 years. - The proposed funding structure is as underStep by Step Solution
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