this is a case study on tight balm

Question 2: In his classic article on marketing myopia, Levitt argued that Marketers should think of products in terms of the broad spectrum of tangible and intangible benefits that a buyer might gain from a product. In this course, we conceptualised these benefits in terms of the three product levels. Analyse the different levels of Tiger's flagship balm (Tiger Balm Red) using this framework. What augmentation would you suggest for the brand for differentiating and expanding its market share in India? Question 3: At what stage of the PLC is Tiger Balm in Singapore? What strategies would you recommend for the company based on the PLC stage you have identified? Provide rationale for your answer. Question 4