Question
This is a discussion question. You can provide answers according to your point of view and using Marketing knowledge. Social Responsibility is at the core
This is a discussion question. You can provide answers according to your point of view and using Marketing knowledge.
Social Responsibility is at the core of many fortune 500 businesses.Give an example of a company that exercises being a good corporate citizen.Explain how this fits into their core values and what they do to market their involvement.Next, give an opinion or your thoughts as to if you believe that a company should use their involvement in the community as part of their marketing campaign.(In other words, are they buying their way into the hearts of the customer and that is the only reason why they are being socially responsible.)Next give an and example of a company and their sustainability efforts (recycling, low carbon footprint etc).Should Government be more or less involved in sustainability efforts, if so, how?
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