Question
This is a marketing management question: Consider some of the consumer behavior topics for business-to-consumer (B-to-C) marketing from Chapter 6. How might you apply them
This is a marketing management question:
Consider some of the consumer behavior topics for business-to-consumer (B-to-C) marketing from Chapter 6. How might you apply them to business-to-business (B-to-B) settings? For example, how might noncompensatory models of choice work? Mental accounting? Others?
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SAP S/4 HANA For Financial Accounting Associates SAP Certified Application Associate
Authors: D Jacobs ,S Matiana
1st Edition
1545316171, 978-1545316177
