This is a mission statement of State Insurance Company: a. To provide innovative and competitive insurance and allied services to our clients through a highly skilled and motivated workforce with a commitment to deliver value to all stakeholders. You are to assess this mission statement against the accepted standard. i. State the purpose of the mission statement ii. State what the business is about - whether into products or service or both iii. What market/ customers does the company serve? iv. Geographical coverage where applicable V. Give an overall concluding assessment 20 marks