This is a question I have been struggling on for weeks

Gathering physiological data on consumers can be difcult; however, in the future we may all be providing such data every time we enter a store. Imagine entering a store and having your face "mapped" via an infrared sensor. Your face map is then used to match you against a data bank of shopper proles suggesting whether or not you are in a mood to buy. Does this sound too futuristic? Face mapping is currently receiving a lot of attention from a variety of quarters. Security experts tell us that face mapping can alert security sen/ices to certain proled behaviors. Dermatologists say face mapping may provide solutions to long-term skin care. Others say that face mapping can be used to insert a person's picture in real-time advertisements. That's rightyou'll be in the ad that you see in the store or are viewing on a screen. You could watch yourself ying a helicopter in a U.S. Army ad, see yourself walking across the graduation stage in a college recruitment ad, or check yourself out as you model the latest fashion that the store has 110 offer. Research the subject of face mapping via secondary research sources. Think of a new application (i.e., idea generation) for face mapping and describe it. Describe how you would test to see if your new application might work. What ethical and legal issues might face mapping bring if it was practiced on a large scale? Summarize your thoughts on the application and future of this technique