This is a role play activity to be conducted in groups of three to four.

Thinking about the analysis and evaluation you have completed in the previous activity, lead a discussion with relevant stakeholders to discuss one issue that you have found while interpreting the information and how you can address that issue.

Take relevant notes from the discussion and attach them to your workbook.

Analysis and evaluation:

• Increasing the visibility of a website is an important part of any digital marketing strategy. There are a variety of ways in which website visibility can be improved, ranging from utilizing social media platforms and search engine optimization (SEO) to exploring options for paid advertisement. Additionally, partnering with other organizations and businesses and utilizing traditional marketing techniques can also be beneficial.
• Social media platforms such as Twitter, Facebook, and Instagram can be a great way to promote a website and its content. Utilizing these platforms can help to reach a wider audience and build relationships with potential customers, as well as increase website visibility and establish a presence online. Additionally, these platforms can be used to interact with customers, answer questions, and provide updates about new content.
• Search engine optimization (SEO) is another method for increasing website visibility. This involves utilizing techniques such as keyword research, content optimization, and link building to ensure that the website appears high in organic search engine results. This can help to increase website traffic and improve the chances of potential customers finding the website. Furthermore, SEO can also help to improve the user experience of the website, as well as improve its overall ranking on search engines.
• Paid advertisement through online platforms such as Google Ads can also be beneficial for increasing website visibility. This involves utilizing targeted ads to reach potential customers who may be interested in the website's content. Additionally, paid advertisement can also be used to test different marketing strategies and to track the success of ads.
• Partnering with other organizations or businesses that may have a similar target audience can also be beneficial for increasing website visibility. This could involve cross-promoting content or offering joint discounts. This could help to reach a wider audience and build relationships with potential customers.
• Finally, utilizing traditional marketing techniques such as print advertising, radio, and television can be beneficial for increasing website visibility. This could involve running ads in the local newspaper or on the radio, or advertising the website during a television show.
• In conclusion, there are a variety of ways in which website visibility can be improved, ranging from utilizing social media platforms and search engine optimization (SEO) to exploring options for paid advertisement and partnering with other organizations and businesses. Additionally, utilizing traditional marketing techniques can also be beneficial for increasing website visibility.