Question
this is about a Walmart product called great value milk. This is the link all about Walmart product great value milk : https://www.walmart.com/grocery/ip/Great-Value-Whole-Milk-1-Gallon-128-Fl-Oz/10450114 1. Product
this is about a Walmart product called great value milk.
This is the link all about Walmart product great value milk:
https://www.walmart.com/grocery/ip/Great-Value-Whole-Milk-1-Gallon-128-Fl-Oz/10450114
1. Product description: Briefly describe the product you have selected along with any relevant history/information that led you to choose this product/brand.
2. Describe the key marketing strategies behind your selected product. Base your evaluation and report on what you observe about how the 4 Ps are applied to the product you chose.
Product: Describe the actual product itself.What is it and what want, or need, does it address?
Placement: Describe the physical location of where the product was, also among its closest competitors (a quick picture of the shelf would tell a good story!). Describe what this placement says about the marketing strategy.How/where else can you obtain the product - other brick and mortar stores, online outlets, etc.?
Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.
Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, broadcast advertising, etc.
Other factors: You might notice other important factors about your product that lie outside the 4 Ps (product, price, promotion, and placement). You can include them in your report here. One example might be a unique distribution system for your product.
Conclusion and Recommendation: In this section, you should draw a conclusion about the proven or possible success of your selected product. How has the company used the 4 Ps (product, price, promotion, and placement)to try to ensure the success of your selected product? In your opinion, does the product create value for customers - why/why not?
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