This is all part of Question 1, however has 5 subsections.

Examiple: Your clicit, Metrowerks markets a specialized piece of software for developing video gatis, Yoy have two competitors, Borfand, and anfel You have been provided with the following advertising erperd tures, and hove been asked to calculate each brands share of voice for each meda category, The afquation in MetroWerks is responsible for about 17 percent of the activity in spot television, and about a third of trent category spending with a 35 H Share of Voice. One cannot overestimate the value of data like this-50vgizs an unbiased picture of your brand's advertising environiment:- Exhibit I: Competitive Spending Problems Exhibit I applies to the questions below. If you prefer working in Excel, this table is available as a spreacshat on mediaflightplan.com. Click on MFP Ground School, and then look for Exercise 9 . Eroblems 1. Five coplers, Canon, Mita, Ricoh, Shyp, and Xerox, are targeted to the same markst. Uing Exhibit 1, 62 in 2. Which of the five copler brands is the biggest media spender - i.e. which had the highest cotal adverting expenditures across all media? Name the brand and give the total amount below. 3. Which brand spent the most ad dollars in cable TN? Name the brand and the total amount. 4. Which brand spent the most ad dollars in Network TN? Name the brand and the total amount. - whan wha finurac vou copied into the "Big Five" Table, calculate Media Mix (as percentages) for each copier - tod tanna darimal place