Question
This is an example test question, how would i go about answering it? You have just been awarded a consulting contract to help Tsata Motors
This is an example test question, how would i go about answering it?
You have just been awarded a consulting contract to help Tsata Motors of india enter the US market with Tato Nano
What is your hypothesis for the market segments you might recommend?
Why did you choose that segment (s) ?
List the top 10 additional questions you will answer for the company
What research methods will you use to obtain that information
Tato Nano Background information:
Tato Motors has acquired Jaguar/ Land Rover
Tato Nano is Wotld's cheapest car at 2500
The four-door Nano is a little over 10 feet long, neaerly 5 feet wide, powered by a 623cc two-cylinder engine at the back of the car. With 33 horsepower, The Nano is capable of 65miles an hour. It's four small wheels are at the absolute corners of the car to imporve handling. There is a small trunk, big enough for a duffel bag. High end models come with air conditioning and cost a little more. Sun visors and radios are extra.
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