This is an individual assignment. It takes the form of a report.

It requires that you select a firm from anywhere in the world andidentify 2 internal and 2 external factorsthatcould affect the firm's ability to strategically compete in itsmarket. You will then need to summarise these factors and propose the 1 most challenging factor that couldaffect the firm's strategy. The proposed headings andword count per heading are shown below:

Executive summary Background to the firm

Internal factors affecting the firm

External factors affecting the firm

Major challenge facing the firm

Proposed approach to tackling the challenge