This is based on the 2011 documentary film, Pink Ribbons.

Questions:

1. Identify a cause marketing or branding campaign we consider effective and ethical. Please explain our position and provide links, if available.

1. Identify and describe the advantages and disadvantages of Bell's Let's Talk campaign and offer a suggestion to improve the company's reputation in light of this campaign.
2. Summarize some of the criticisms we heard in the documentary film we screened. Pink Ribbons, Inc.).
3. What criticism (if any) did we find challenging to accept in the documentary? Please explain our resistance to specific criticism. If we broadly agree with the issues raised in Pink Ribbons, Inc., please explain why we are inclined to agree.
4. How can promoters of breast cancer awareness ethically engage stakeholders while raising public attention to the causes of cancer? What alternative approaches would we suggest or implement if we had an opportunity to change the campaign?
5. Is caused by marketing philanthropy? Please explain.
6. Do you agree with the following statement? Please discuss. "An effective cause marketing campaign has to lead with the products, not the cause."
7. What should companies consider before selecting and executing cause marketing or branding?