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This is because bridging the gap affords the customer to be able to visit the channel whether he be online or offline. Customers can note
This is because bridging the gap affords the customer to be able to visit the channel whether he be online or offline. Customers can note the products they want to purchase when offline and would be able to make these orders when online and not only when they're online. It will increase customer visits to the various channels thus resulting in an increase in sales.
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