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This is case study: Lego in the age of digitization 1)If you were Jesper, what would you recommend to the board? 2)When comparing LEGO Universe

This is case study: Lego in the age of digitization

1)If you were Jesper, what would you recommend to the board?

2)When comparing LEGO Universe to Minecraft, what differences can be seen between the approaches of the two companies?

3)What would you do to help the LEGO Group grow successfully in the digital era?

4)In retrospect, was it a mistake for the Lego group to launch LEGO Universe?

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