This is Examplar of Dog food

Customer Analysis (Target Market)

Our target market is young dog owners, aged 22 - 35, the age group known as millennials. These dog owners are usually professional couples located in suburban areas in Hawkes Bay with a combined pre-tax income of $120,000 - $180,000 per year. These couples are usually planning to have children together but due to the increasing cost of buying a house and bringing up children, they are delaying doing so due to the expense involved. Instead, they are 'pet parents', treating their dog as their 1st child. Their dogs are a large part of their lives and they want what is best for their pet. They spend time and energy every day caring for, nourishing and entertaining their dogs. They include their dog in their weekend activities, for example walking and running with their dog, taking their dog to cafes and doggy play dates and many even have an Instagram account for their 'fur baby'. They are health conscious so want to buy healthy food for their dogs too. They are eco-conscious so prefer to buy locally made produce and shop local at Farmers' Markets and local stores and prefer to buy environmentally friendly products and packaging. They are digital natives and typically spend 1 - 2 hours a day on their devices, spending their time shopping online and looking at Instagram and Facebook.

Buying Motivation:

These pet parents will buy Ruff Tucker dog treats for their dogs because our dog treats are

sustainable, locally sourced and made, sold in eco-friendly packaging and are a healthy and

nutritious premium dog treats made from 100% beef.

Explain in detail the customer analysis on a water bottle. Explain what the customer wants. Customer perception of the infuser water bottle.

Target market is 20+, Eco- friendly infuser water bottle