This is for an MBA Marketing class and I am to take the position of a marketing consultant addressing the needs expressed in the given business scenario.

Here it is:

My one question has 4 parts. I am not sure if splitting it up would make the answer appropriate. If I need to split it up, please let me know.

This is for an MBA Marketing class and I am to take the position of a marketing consultant and answer the question addressing the needs expressed in the given business scenario. The question is designed to evaluate the student's ability to discern the pros and cons of concepts and apply them, when appropriate, in a strategic manner. No citations and references are needed because it should be written to a business person/reader.

Here it is:

Question 1

As discovered in previous research, the premium pet industry was not impacted from the recession and continues to grow. You have been approached by an individual who wants to open up a pet food delivery service. Customers will either call an 800 number or go online and place orders for pet foods. The pet foods will then be delivered to the home within 24 hours of the order placement. For an additional fee, the delivery person will place the purchased product in the home and, if necessary, will put the food into a receptacle for the pet owner.

The person wants to open up the business in the greater Tampa/St. Petersburg area. However, the person is uncertain as to the type of person they should consider approaching as customers. They do not know who their target market is.

Reflecting on the above from a Marketing Strategy Perspective, address the following issues:

a.) What are three market segmentions as a target market for this project and why?