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This is for marketing mix - price. We sell tote bags and our price is 10$. 1.How does this compare to competitors, assuming competitors are

This is for marketing mix - price. We sell tote bags and our price is 10$.

1.How does this compare to competitors, assuming competitors are at or near break-even point with their pricing?

2.Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

How sensitive are your customers to changes in price?

What does the price say about your product in terms of value, quality, prestige, etc?

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