this is in chapter 13 of Marshall marketing management 3rd edition

As with many other universities, CWU is attentive to its enrollment gures, especially on its Main Campus in Ellensburg Lower enrollments mean less government funding, so higher enrollments are desirable. Some time ago a memo was circulated from the Vice President of Marketing at CWU. The memo described some of the "projects\" recently undertaken by CWU "aimed at creating awareness of CWU.\" Those projects included getting the CWU Main Campus BookStore to place a message on its shopping bags. The message on the bag: "Shop in Wildcat Country.\" Will this particular communication strategy (project) help to achieve the communication objectives of CWU? If you think they will. briey explain why. If you think they will not, briey explain why not. Begin your answer with Yes or No