This is in continuation of Part B. You will use the information collected and developed in the task to further develop a marketing plan for the selected product/service of the sample company/organisation. A marketing plan is a product specific, market specific, or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe (Business Dictionary). A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfl them while generating an acceptable level of return. A marketing plan should answer these questions: What is unique about our product / service? Who are our customers