This is in regards to the brand Nike (Respond in detail please)

1. Using your evaluation of the internal and external factors that affect consumer buying behavior and knowledge of the consumer decision-making process, summarize how the brand's target consumers make the decision to buy the product.
2. Make two or three recommendations for marketing and communication strategies the brand could employ to increase sales and profits for the target market. Justify your recommendations with specific reasons, facts, and examples from your research and other sources.