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This is marketing but there is no tag for that subject. 1. Using available information from manufacturers or other websites, evaluate each of the following
This is marketing but there is no tag for that subject. 1. Using available information from manufacturers or other websites, evaluate each of the following snack foods for their core, actual, and augmented characteristics, filling in the chart below: Brand Core Value Actual Benefits Augmented Benefits Planter's Nuts M&Ms Oreos Smartfood Popcorn 2. Identify the points of parity among these brands. In other words, on what aspects are these brands offering the same or very similar benefits? 3. How is each brand differentiating itself from the others and how is that differentiation carried out in each element of the marketing mix
This is marketing but there is no tag for that subject.
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