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this is marketing class and im so counfusied can you please help me ? If you select this question, provide a thoughtful 250+ word response
this is marketing class and im so counfusied
can you please help me ?
If you select this question, provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.
Reference Groups
- Explain two of your reference groups.
- Now, thinking of reference groups in general, identify two products or services that you purchase for which you believe reference group appeal or influence would be very strong. Explain your answers thoughtfully. Please select products not selected by other students.
- Identify one additional product or service that you purchase for which you believe reference group appeal or influence in general would be minimal. Explain your answer. Please select products not selected by other students.
- How can you see reference groups influencing business to business (or B2B) buying? In other words, how are the products that a business purchases influenced by their reference groups? Discuss this in terms of members of the buying center or any other groups that could impact B2B buying decisions.
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