This is MARKETING EXERCISE

Select one of the ten lifestyle trends

THESE ARE THE TRENDS: SELECT ONLY $1$

a$.$Convenience

b$.$ Digital Living

c$.$Diversity and Inclusion

d$.$ Experience More

e$.$Personalisation

f$.$ Premiumsation

g$.$ Pursuit of Value

h$.$ Shopper Reinvented

i$.$ Sustainable Living

j$.$ Wellness

The selected trend is the goal or way of life that the consumer wants to achieve $($value$).$ From the explanation of the trend, they will be able to deduce different alternatives that can be used for the consumer to achieve that value. From the study of the trend, they will obtain the value that they will use to make an MEC.

Select a real or invented product$/$brand that in your opinion could lead the consumer to comply with the selected value.

Make an MEC that demonstrates how the product$/$brand meets the selected trend.

Include in the work to be delivered the selected trend, the MEC and, if necessary, a brief explanation that justifies why the MEC complies with the selected trend. If the MEC is coherent, the explanation is not necessary.