this is my question. its related to market research.

Visit the website of competing sneaker brands (Nike and Reebok). Also, review their social-media. Based on your research, > determine the choice criteria used by consumers in selecting sneaker brand > Assume the research problem is the lack of differentiation in Reebok offering vs Nike. > Formulate a research question related to the problem > State two hypotheses related to the research question. > Identify information need Visit the website of competing sneaker brands (Nike and Reebok). Also, review their social-media. Based on your research, > determine the choice criteria used by consumers in selecting sneaker brand > Assume the research problem is the lack of differentiation in Reebok offering vs Nike. > Formulate a research question related to the problem > State two hypotheses related to the research question. > Identify information need