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BUSINESS RESEARCH DESIGN C5 Question 3 The hazards of second hand smoke (passive smoker) have been well documented-serious respiratory problems, risk of sudden infant death syndrome, and death from lung cancer and heart disease to name a few. Now there is an argument put forth by the cigarette industry saying that good ventilation and a lot of fresh air can help reduce the concentration of second hand smoke and provide a comfortable environment for everyone. A. What would be the type of study involved? Why? B. What type of investigation would you conduct, correlational or causal study? Why? C. Would this investigation involve a contrived or non-contrived study setting? Why? D. What are the temporal aspects of this study? Why? Question 4 Classify types of research for the case below: Mr. John is interested in investigating whether middle class Malaysians experience, what he terms a high quality of life. By this he means their total quality of life including work, hobbies, leisure and every other activity that goes on in their lives. While doing a literature survey, he finds that though some studies have been done on the quality of working life, nobody seems to have studied the entire life space of individuals. What would "Quality of life mean to people," he ponders. He, however, wants to investigate this now. A. Exploratory, descriptive, analytical, predictive. B. Causal, correlational, other (specify) C. Field study, field experiment, lab experiment, comparative study. D. Cross-sectional, longitudinal. Question 5 For each situation, decide whether the research should be exploratory, descriptive, or causal: A. Establishing the functional relationship between advertising and sales. B. Investigating reactions to the idea of a new method of defense budgeting. C. Identifying target - market demographics for a shopping center. D. Estimating prices for IBM stock 2 years in the future. E. Learning how many organizations are actively involved in just-in-time productions. F. Learning the extent of job satisfaction in a company