this is social media analytics question Q4: Addressing Risks .. "Publishers wisely began pushing back, demanding more layout and monetization flexibility, and many abandoned the platform in favor of Google's less prescriptive AMP platform for fast-loading mobile pages. In fact, 38 of 72 Instant Articles launch partner publications including the New York Times and Washington Post have ditched the Facebook controlled format according to a study by Columbia Journalism Review." Discuss a risk-management strategy Facebook should consider to protect its business against mass boycotts of its platform